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"Jaw dropping beauty set amongst the unique landscape of rural Iceland"

Need to know

    • 45 rooms
    • Situated in the southwestern town of Selfoss
    • An abandoned inn, turned luxury hotel; modern design meets Iceland’s impossibly beautiful natural landscape

We love

  • The panoramic view of the Northern Lights appearing from the comfort of the bar.
  • The cured Arctic Char was exquisite and a real Icelandic culinary experience.
  • The scenery surrounding the hotel was breathtaking.
  • Taking a dip in the outdoor hot pool, whilst snow fell around us.

Top Secret

Guests can ask for a wake-up call if the Northern Lights appear in the middle of the night. The reception staff are very happy to do so and equally excited.


Having explored much of the world in her former career with a charter airline, in 2013 Sigurlaug drew on her extensive travel experience to establishing ION. She sought to create a luxury destination that offered a taste of true Icelandic culture through a combination of nature, fashion, music, food and wine. From the volcanic marvels of Mount Hengill to the urban sophistication of Reykjavik, the country’s unique landscape played a pivotal role in the unmistakable design, encouraging guests to discover and celebrate the wilderness around them. Indeed, it is this underlying philosophy that inspired ION’s very motto: ‘Where everything meets nothing’.

The Review

Surrounded by a spectacularly surreal landscape of volcanic marvels, moss-covered lava fields and steaming rivers, the Ion hotel offers the wow-factor of first impressions. Perched high on stilts at the foot of Mount Hengill, in the pristine wilderness, the Ion Hotel allows guests to feel as if they are world’s away from home, yet only an hour’s drive from Reykjavik.
Treated to a plate of fruit, truffles and macaroons on arrival to this sleek hotel, guests’ special treatment doesn’t end there. Each bedroom is spoilt with Icelandic sheepskin rugs, divinely soft organic cotton bed linen and natural Icelandic beauty products. Decorated in minimalist Scandi-chic style, the rooms are adorned with work from local artists – a neat link back to the unofficial sustainability theme that runs throughout the core of the Ion concept.
For those that love adventure, the Ion Hotel is located amongst an abundance of hills and glaciers to trek across, icy waters to snorkel in and guests can also ride Icelandic ponies. Keen anglers can fish in Lake Thingvallavatn, the only lake in the world to call itself home to four varieties of Arctic char fish – which can also be found on the menu at the hotel’s Nordic Silfra restaurant, offering farm-fresh cuisine.
After an active day amongst nature’s finest, guests can wind down with a specialist massage in the hotel’s Lava spa or have a soak in the steaming outdoor thermal pool. Once relaxed and rejuvenated, why not have a glass of bubbly in the Northern Lights bar – the floor to ceiling windows afford panoramic views of the Northern Lights for those lucky enough to witness them come out to play.
This really is a hotel of wonders.


ION Luxury Adventure Hotel

  • Address: Nesjavollum vid Thingvallavatn, 801 Selfoss, Iceland.
  • Travel info: Ion Hotel is set on the edge of Thingvellir National Park. It is 85km from the airport and 42km from downtown Reykjavik

Key Features

  • Pool

  • Free Wifi

  • Car Parking

  • Fitness Center/Gym

  • Bar

  • Restaurant

  • Spa